SUCCESS IS RANDOM.
FASHION IS RELATIVE.
JEANS ARE JEANS.
Fashion ads are not supposed to have copies, right?
Well, that was what my boss had ever claimed.
Fortunately, I managed to get this campaign through to a couple of very well-established minds. Random. (See the first campaign of the series on this LINK)
A DAYDREAM:
SOME HOT GIRLS
WEARING JEANS.
A NIGHTMARE:
SOME HOT GIRLS
WEARING JEANS.
JEANS' THIRD LAW:
FOR EVERY WOMAN'S ACTION,
THERE ARE SEVERAL
MEN'S OPPOSITE
REACTIONS.
EVERY PAIR OF JEANS
IS SECOND-HAND.
YOU MAY NOT KNOW IT.
BUT THE JEANS
YOU WEAR
WERE CREATED
BY YOU.
WE CAN DEFINE JEANS
AS A WEARABLE THOUGHT.
PEOPLE WHO DON'T
LIKE JEANS ARE
THEIR MOST IMPORTANT
PROMOTERS.
DIAMONDS
WILL BE JEANS
IN THEIR NEXT LIFE.
IF YOU TURNED YOUR JEANS
INTO FOOD THEY WOULD
TASTE LIKE BLUE,
SMELL LIKE BLUE,
AND LOOK LIKE EDIBLE BLUE.
:: Creative Direction & Copywriting
:: View further credits HERE.
