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Archived Files 1 | Mostra Fashion Jeans | Identity

 

I feel like a poster today | #1

Bibi | Fisioflex Campaign | 2011 Series

A non-fashion-driven campaign for a comfort-driven brand. 

I've loved doing it though, since 2008.

Balonè Accessories | Disney Collection

Altenburg Store | Brand Identity

Illustration | Rovitex Textiles

1 Vogue, 4 Logos

Brazilian Vogue March 2011 edition, 
pages 53/109/120/171.
Four identities I have done. 

Pg 53  //
Authoria Logo: the idea of an outward serif was the base for this one.

Pg 109 //
Raphaella Booz Logo: you can check out HERE how it looked before I lifted it.

Pg 120 //
Gatabakana Logo: my goal was to make the brand name sound better without changing it.

Pg 171 //
ACT Logo: simple and clean. I find three-letter logos particularly easy to be done.
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:: Adverts credits for this post:

   Authoria ad by Mint // Raphaella Booz ad by Formula // ACT by André Passos

Study Travel Bureau | Naming & Brand Identity

Lança Perfume | Window Display | Summer Preview 11

 

:: Shop window concept for Lança Perfume using fabric cuts from some collection dresses.

Indigo Jeans | Campaign | Copywriting

SUCCESS IS RANDOM. 

FASHION IS RELATIVE.

JEANS ARE JEANS.

Fashion ads are not supposed to have copies, right?

Well, that was what my boss had ever claimed.

Fortunately, I managed to get this campaign through to a couple of very well-established minds. Random. (See the first campaign of the series on this LINK)

A DAYDREAM: 

SOME HOT GIRLS 

WEARING JEANS.

A NIGHTMARE: 

SOME HOT GIRLS 

WEARING JEANS.

JEANS' THIRD LAW:

FOR EVERY WOMAN'S ACTION,

THERE ARE SEVERAL

MEN'S OPPOSITE

REACTIONS.

EVERY PAIR OF JEANS

IS SECOND-HAND.

YOU MAY NOT KNOW IT.

BUT THE JEANS 

YOU WEAR 

WERE CREATED

BY YOU.

WE CAN DEFINE JEANS

AS A WEARABLE THOUGHT.

PEOPLE WHO DON'T

LIKE JEANS ARE

THEIR MOST IMPORTANT

PROMOTERS.

DIAMONDS

WILL BE JEANS

IN THEIR NEXT LIFE.

IF YOU TURNED YOUR JEANS

INTO FOOD THEY WOULD

TASTE LIKE BLUE,

SMELL LIKE BLUE,

AND LOOK LIKE EDIBLE BLUE.

:: Creative Direction & Copywriting 

:: View further credits HERE.

Naturologia | Expandable Logo | Concept

 






Why should a logo look always the same?

I can't remember when I first proposed a non-static logo to someone, but I am sure this sort of approach has appeared to me quite natural since I became an art director. In my point of view, most logos should be virtually as adaptable as people when it comes to their appearance. It means to have a day and a night outfit, for example, without undermining their identity core.

That's simple, isn't it? Well. That should be so. Changes imply fear.

Animê | Summer | Campaign Concept

:: Concept / Creative Direction / Art Direction
   Co-Art Direction: Vinicius Souza

Yet. Nightly Jeans | Concept | Cutout Shadows

:: Concept / Creative Direction / Art Direction

   Co-Art Direction: Lauren Maria

Authoria | Logo Conception

* Magazine Ad by Mint *