Indigo Jeans | Campaign | Copywriting

SUCCESS IS RANDOM. 

FASHION IS RELATIVE.

JEANS ARE JEANS.

Fashion ads are not supposed to have copies, right?

Well, that was what my boss had ever claimed.

Fortunately, I managed to get this campaign through to a couple of very well-established minds. Random. (See the first campaign of the series on this LINK)

A DAYDREAM: 

SOME HOT GIRLS 

WEARING JEANS.

A NIGHTMARE: 

SOME HOT GIRLS 

WEARING JEANS.

JEANS' THIRD LAW:

FOR EVERY WOMAN'S ACTION,

THERE ARE SEVERAL

MEN'S OPPOSITE

REACTIONS.

EVERY PAIR OF JEANS

IS SECOND-HAND.

YOU MAY NOT KNOW IT.

BUT THE JEANS 

YOU WEAR 

WERE CREATED

BY YOU.

WE CAN DEFINE JEANS

AS A WEARABLE THOUGHT.

PEOPLE WHO DON'T

LIKE JEANS ARE

THEIR MOST IMPORTANT

PROMOTERS.

DIAMONDS

WILL BE JEANS

IN THEIR NEXT LIFE.

IF YOU TURNED YOUR JEANS

INTO FOOD THEY WOULD

TASTE LIKE BLUE,

SMELL LIKE BLUE,

AND LOOK LIKE EDIBLE BLUE.

:: Creative Direction & Copywriting 

:: View further credits HERE.